Cookie Notice
Last updated: May 2026
This Cookie Notice explains how ELSA AI uses cookies and similar technologies on this website.
ELSA AI uses a small number of cookies and similar technologies to operate the website, remember cookie preferences and support basic site functionality.
We do not currently use advertising cookies, retargeting pixels or behavioural marketing cookies. If this changes, we will update this Cookie Notice and ask for consent where required.
This notice should be read alongside our Privacy Notice.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember choices and, where used, understand how visitors interact with the site.
Similar technologies can include local storage, session storage, pixels, tags and scripts that store or access information on your device.
How ELSA AI uses cookies
At this stage, ELSA AI uses cookies only where they are needed to operate the website, remember cookie choices or support basic functionality.
We do not use cookies to:
- build advertising profiles;
- run behavioural retargeting;
- sell or share visitor data with advertisers;
- track users across unrelated websites;
- collect patient information.
Please do not submit patient-identifiable information, clinical records, consultation details or special category health data through website forms.
Cookie categories
| Category | Current use on this website | Purpose | Consent position |
|---|---|---|---|
| Strictly necessary cookies | Used where required | To operate the website, maintain security, support forms and remember cookie preferences. | Consent is not usually required where the cookie is essential to provide the website service requested by the user. |
| Preference cookies | Limited use, if applicable | To remember choices such as cookie settings. | Usually treated as necessary where used only to remember the user’s cookie preference. |
| Analytics cookies | Not currently used | If introduced, these would help us understand which pages visitors use and how the website can be improved. | Consent would be requested where required. |
| Marketing cookies | Not currently used | If introduced, these would support advertising measurement or retargeting. | Consent would be requested before use. |
Cookies we currently use
The exact cookies may depend on the website platform, hosting provider, security tools and cookie preference mechanism.
| Cookie / technology | Type | Purpose | Duration |
|---|---|---|---|
| Cookie preference record | Strictly necessary / preference | Remembers whether you have accepted or rejected optional cookies, where a cookie preference tool is active. | Usually 6–12 months |
| Security or session cookies | Strictly necessary | Supports website security, form protection or basic site functionality where required. | Session or short-term |
| Contact form processing technology | Strictly necessary | Supports submission of website enquiries. | Session or short-term |
If ELSA AI adds analytics or marketing tools in future, this table will be updated to identify the relevant cookies and explain their purpose.
Analytics
ELSA AI does not currently use analytics cookies.
If analytics are introduced, they may help us understand:
- which pages are useful to visitors;
- whether visitors engage with the Clinical AI Exposure Diagnostic™, Launchpad or Sentinel pages;
- whether contact forms and discovery-call routes work properly;
- which website content should be improved.
Where analytics cookies require consent, they will not be placed unless the user accepts them.
Marketing cookies
ELSA AI does not currently use marketing cookies, advertising pixels or retargeting cookies.
If marketing cookies are introduced in future, we will update this Cookie Notice and provide a clear choice before those cookies are used.
Managing cookies
You can manage or delete cookies through your browser settings.
If this website displays a cookie preference tool, you can use it to accept, reject or update your choices for optional cookies.
Rejecting optional cookies should not prevent you from using the main website. Strictly necessary cookies may still be used because they are required for the website to function properly.
Changes to this Cookie Notice
We may update this Cookie Notice if the website changes, if we add new tools, or if our cookie use changes.
The latest version will be published on this page.
Contact
For questions about this Cookie Notice, contact:
ELSA AI
Email: contact@elsaai.co.uk
Website: elsaai.co.uk